The Heidi Chronicles

With three stores on Fillmore, Heidi Sabelhaus is the Queen of Retail.

By Barbara Kate Repa

In a city not shy about renaming its streets, Fillmore Street may soon stand in jeopardy of being redubbed HeidiSays Way.

In just over six years, Heidi Sabelhaus, who exudes a mix of serenity and style, has built a mini-empire covering the fashion gamut — from sophisticated day-to-evening collections to casual wear to shoes. Her offerings fill three shops, all located on Fillmore.

The newest store, HeidiSays Casual, sprung up last month [February 2008] at 2416 Fillmore in the space vacated by the Yountville children’s clothing store just a few weeks earlier.